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arrow_back What does the last transition from YA Direct mean in the Attribution Model setting?

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What kind of transition and whose in that case?

1 Answer

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If a user has clicked on an ad from Yandex.Direct at least once, then at this attribution patterns it will be attributed to Yandex.Direct, even if it then goes from another advertising system, from other sites, in general from any other sources.

1 comment

Where else could the client come from, what can be specified in the Direct settings (other than Direct(from))?
Are you referring to the ads given from Yandex Direct? Is it possible to call direct in such a case a service network, for example?