No one will register on a dating site if there is no one to get acquainted with. Parsing in this case is a very dangerous thing - at the very least, you will get caught in Federal Law 152 for illegal use of personal data. In addition, you get an irrelevant base and negative feedback from potential customers, because they will not get the expected results because of the lifeless DB.
There are many good "white" ways of promotion, in addition to direct advertising (direct advertising - one of the most ineffective ways in our time! and even less passive expectation of return on it):
1. Make a mass recruitment of "testers" from the same students. The purpose in this case is not to look for bugs, but to get them hooked on the product - it works very well for launching referral marketing. The main thing is to find the right message for the target audience, so they don't feel cheated.
2. Make an interactive pairing game, or better yet, several: "you and a celebrity," "you're a movie character," "you're a horoscope," etc. People loved, love and will love tests and interactivity, which means they will throw links to each other.
3. Make a series of videos with a slice of "how couples who would never have met in real life suddenly met happiness if not for..." with examples from movies and TV shows. And a hint that it could be the same on your site, but faster. Run it on video hosting sites.
You can come up with a lot of interesting options for promotion, but I do not know your target audience and STP). Here you need to think about what the client ultimately wants to get and where he will look for a solution to his problem.
There are many good "white" ways of promotion, in addition to direct advertising (direct advertising - one of the most ineffective ways in our time! and even less passive expectation of return on it):
1. Make a mass recruitment of "testers" from the same students. The purpose in this case is not to look for bugs, but to get them hooked on the product - it works very well for launching referral marketing. The main thing is to find the right message for the target audience, so they don't feel cheated.
2. Make an interactive pairing game, or better yet, several: "you and a celebrity," "you're a movie character," "you're a horoscope," etc. People loved, love and will love tests and interactivity, which means they will throw links to each other.
3. Make a series of videos with a slice of "how couples who would never have met in real life suddenly met happiness if not for..." with examples from movies and TV shows. And a hint that it could be the same on your site, but faster. Run it on video hosting sites.
You can come up with a lot of interesting options for promotion, but I do not know your target audience and STP). Here you need to think about what the client ultimately wants to get and where he will look for a solution to his problem.