menu

arrow_back Is there an analogue of the {ad_id} parameter for UTM tags in Yandex that passes the name of the ad group?

by
1 vote
When building utm tags for advertising in Yandex at the utm_content level, there is the {ad_id} parameter, which sends the ID of the ad group to the analytics system. Is there an analogue of this parameter, which passes the name of the ad group?

1 Answer

by
 
Best answer
0 votes
By group you can only pass the identifier through {gbid}.
A list of all acceptable parameters:
https://yandex.ru/support/direct/statistics/url-ta...