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arrow_back How can I ban traffic to those who have already left an application in google ads?

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1 vote
it is necessary for search companies, not for kms and retargeting.

How to prohibit displaying ads to those who have already left an application in google ads?
Segment added

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2 Answers

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Best answer
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I've already done everything.
1) I went to the audience tab in Google analytics
2) added a segment selected from the list of users who have converted, then clicked the down arrow ---> create audiences
3) in google ads went to the audience manager. link the audience to companies in google
3) in google ads went to the audience manager. link the audience to companies in google
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0 votes
It should not be a segment, but an audience. It is created in the administrator's section, at the resource level.
Then, if the connection between Google Analytics and Google Ads is set up, it will appear in the Google Ads Audience Manager.
Then it can be used in campaigns under Audiences-Exceptions.