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arrow_back What's the best way to set up Google Ads?

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Good afternoon.

There is such a thing. . Now the question of its promotion came up. From SEO immediately had to give up because of the great competition in the niche, so it was decided to promote it with contextual advertising. Need help. The site is quite specific (one-page store) and my experience in setting up Google Ads is not so much.
*I use the Smart Campaign

Question:
I assumed that for this campaign, due to the small assortment, it would be better to use small tags, such as: "plastic cafe furniture". This will only attract the target audience who are interested in our offer and reduce costs. Is my assumption correct, or is it better to expand the audience with big tags?

Additional question:
At the moment there is no data on the conversion rate and the average check. If someone can tell you the approximate level of conversion of such a site, I would be very grateful.

Here is the current set of tags:
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Potential audience size: 25,518 people per month

Thank you in advance.

2 Answers

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Best answer
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If you have no experience, starting with narrow targeting will be the right decision. When using low-frequency queries that are closest to your topic, you risk getting few hits and conversions. But when using high-frequency queries and broad targeting, you risk quickly wasting your budget. Therefore, it is better to start small.
Although using a clever campaign and lack of experience in advertising management is very likely to result in a lack of conversions and unnecessary costs. You'll have to learn and gain experience at the expense of your own budget.
Although using a clever campaign and lack of experience in advertising management is very likely to result in a lack of conversions and unnecessary costs. You'll have to learn and gain experience at the expense of your own budget.
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0 votes
About the site itself: it's terrible.
And illiterate.
:)
It's not trolling, it's stating: you're really just throwing your money away.
There won't be much output from it on any budget.

The site needs to be corrected.

3 Comments

Thank you for your reply.
In any case, all changes will be made only after the first advertising campaign.
Kirill1Fursov ,
The fact is that analyzing the site and setting up Ads - requires professional participation, which is not free - you need to spend working hours on it.
And in a nutshell and on your fingers to explain... The site menu, the layout of elements, the appearance - are inconvenient from mobiles, for example. And from a PC it's a bit unclear.
No, well, it's all visible, all the elements for information and action is there, the site as a site - made competently. But not interesting, and does not cause a desire to order from you.
That's the point.
That is, the site itself, as a site - the norm, but it is for good sales shopping - it is not attractive, but that's what it was created for.
Tweet for a consultant and he will tell you who to contact for a competent analysis @pomogu_v_IT.
Can you please be more specific? What's wrong with the site, at least a couple of arguments, and what suggestions do you have?

I would be grateful for an answer.