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arrow_back Algorithm of display ads in Yandex.Direct?

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Greetings!

Let's say there is a company, there are 2 identical groups, each group has 1 identical ad. The difference is that "group 1" has a key - "buy elephant" (with the operator quotes), and the second group has a similar key, but without the operator.

Company:
- Group "group 1" with the key - "buy elephant" (with the quote operator).
-- Announcement "Announcement 1.
- Group "group 2" with the key - to buy an elephant (without operators).
-- Announcement "Announcement 2.

The visitor dials the query - buy an elephant (without the operator quotes), what ad will be shown to him (and if with the operator)?

1 Answer

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Best answer
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Finally, I waited for a response from Yandex.Direct support.

If ads are created within different groups, the ads will be selected according to the auction principle.
If one ad contains the same query with and without quotes ("buy an elephant" and buy an elephant), then the exact match (for the user's request to buy an elephant) will always show up for the keyword in quotes. Even if the CTR of the phrase in quotes is lower, and the price to reach the position is higher. This only works within the ad group.